Tourism Trends

Conservation is not extreme, it is mainstream.

Conservation is not a niche or an extreme activist movement but a mainstream value.  A 2012 Trip Advisor survey showed that 71% of respondents said they plan to make more eco-friendly choices in the next 12 months.  Furthermore, an astounding 57% of travelers said they “often” make eco-friendly travel decisions, such as their choice of hotel.

A growing percentage of tourists are desiring to vacation in destinations with an environmentally friendly plan.  Thankfully, tourism and conservation can work hand-in-hand. The Ocean Allies plan is to capture this new tourism market share by implementing mid and long-term strategic plans to deal with the growing issue of tourist impact on our environment.  Local residents also benefit from ecotourism by having cleaner outdoor spaces and tourists that appreciate their home. A sense of place and community pride all around is cultivated by the merger of conservation, tourism, and residency.

Ocean Allies has come together to transform Clearwater Beach into the #1 recognized Ocean Friendly destination beach in the world and assists other cities in the same direction.  The Ocean Allies leadership team is here to partner, inspire and educate any community to develop and implement an eco-friendly and sustainable brand.